
Grace: The Empowering Force Promoting People to Love & Connect
Cheerios: Family
Purpose: The Reason Your Brand Exists and is Created with Intention & Aim
Cheerios: Combination of Delicious Heart Healthy Oates
Belief: Proposition of Truth & Certainty Between the Brand, Consumer & World
Cheerios: From Cradle to Grave, the “Yellow Box” is a Reliable & Loved Part of Your Family Breakfast Occasion

Grace: The Empowering Force Promoting People to Love & Connect
Texting + Driving: The Lives of Others Are in Your Hands
Purpose: The Reason Your Brand Exists and is Created with Intention & Aim
Texting + Driving: Saving Lives Through Responsible Driving
Belief: Proposition of Truth & Certainty Between the Brand, Consumer & World
Texting + Driving: Lift Up Kindness by Putting Your Phone Down

Grace: The Empowering Force Promoting People to Love & Connect
Coca-Cola: Smiles + Happiness
Purpose: The Reason Your Brand Exists and is Created with Intention & Aim
Coca-Cola: Creating New & Innovative Channels to Share Stories of the World’s Most Iconic Brand
Belief: Proposition of Truth & Certainty Between the Brand, Consumer & World
Coca-Cola: The Brand Has Been at the Intersection of Culture and Its Most important Moments & Movements Since 1883

Grace: The Empowering Force Promoting People to Love & Connect
Walmart: Celebrating & Encouraging the Development of Joyous Talent
Purpose: The Reason Your Brand Exists and is Created with Intention & Aim
Walmart: Bringing People & Communities Together
Belief: Proposition of Truth & Certainty Between the Brand, Consumer & World
Walmart: Behind Every Customer, There is a Story Worth Telling